Trump's 2020 campaign kickoff message: It's about you
But during this kickoff speech, he spent time focusing on the thing that all Americans want -- a good life for themselves and a better life for their kids. And he started to draw a contrast between his performance and what he says the Democrats would do: raise taxes and redistribute wealth.
Sure, Trump hit the other notes -- immigration, chiefly -- but his reelection will hinge on whether he can keep people focused on what they love about his presidency instead of what makes them question it.
Trump also began to lay out how he intends to assail his eventual opponent -- no matter the nominee -- and perhaps cause problems inside traditional Democratic constituencies.
He hit Democrats on their party's lurch toward socialism, tried to shore up senior citizens' support by promising to protect Medicare and Social Security, continued to promise to protect health care coverage for preexisting conditions, and touted the lowest unemployment rate for African-Americans in US history.
While Tuesday's speech was billed as a kickoff rally, Trump's campaign has been underway for months, taking advantage of the power of incumbency and setting a clear path to his party's nomination. As the Democrats settle in for a long nomination fight, the President's campaign and the Republican National Committee already had $82 million in the bank, according to Politico, and raised another $24.8 million online Tuesday, GOP Chairwoman Ronna McDaniel claimed.
That's more than Joe Biden says he has raised for his entire campaign effort. On the other hand, the Democratic National Committee, which will be waiting another year for a nominee, "spent more than it raised and added $3 million in new debt" in the first four months of 2019, according to a Bloomberg report.
And from a political organizing perspective, the Trump apparatus' move to integrate its operations with the RNC is already paying dividends. According to a memo released this week by Trump's campaign political director, Chris Carr, and described by David M. Drucker in the Washington Examiner, around 12,000 Trump supporters planned to attend more than 700 "MAGA meet-ups" to watch the kickoff speech.
The campaign is also preparing 254 grassroots training seminars nationally, says the memo, while a Trump-aligned nonprofit group began a $20 million voter registration drive outside the event in Orlando.
Incumbent American presidents usually win reelection, but not always. Trump faces great challenges, not the least of which are Democrats targeting soft Sun Belt states that traditionally vote Republican but seem potentially wobbly on Trump this time around.
But Trump has a record, a message and the advantages of incumbency to drive home the simple choice: No matter what you think of me personally, you are better off today than you were four years ago.
And we just can't afford to roll the dice on a socialist scheme that will fundamentally change our nation's free enterprise system and, more importantly, threaten your family's prosperity.
Original content can be located at CNN